With the amount of information available on the internet, it comes as no surprise that more and more health providers are worried about a reduction in patient volume. Even if you are personally happy with your numbers right now, you can’t guarantee that conditions will remain the same unless you put in some work with your marketing strategies. Here are some tips to help maintain that consistency:
As a healthcare provider, you need to have a brand- you need to have something that the patient associates with you and you alone. Find out what exactly it is that sets you apart from your competition- because to them it’s all the same unless you create a distinction. So perhaps it’s the environment, or the family-friendly rooms or even your kind demeanour when treating patients. Find something that you can work with and slip it into your advertisements.
Times have changed. You can’t have a shoddy online presence and expect patients to be impressed. The first thing a potential patient would do once they hear about your practice is look it up online so you need to make sure that everything is detailed and set out to impress. In those first 15 seconds of viewing your site, the patient should ideally be able to have found out where you’re based as well as the services you offer too. You need to have your contact details visibly near the top of the page as well. And don’t forget that your page has to be mobile-friendly too! So, put yourself in the patient’s shoes and check out the entire online experience you’re offering.
On the subject of online matters, you’ll also have to make good use of social media platforms if you want to maximize your reach as much as possible. This is a great way to engage with your patients because it keeps them engaged- if you have innovative motion capture Melbourne technology coming in, you can keep them in the loop! If you have new surgeons on board, you can give them a warm welcome on Instagram and tell your followers their credentials. Just keep everyone up to date with what’s happening at your centre. And if you get into the habit of asking for patient reviews, this will only amplify your social media presence.
If you want your practice to show up higher on the ranks when people search for a medical service in the area, then you’ve got to work on your SEO. However, you can’t just use a trending term as much as you can in your website and hope to get lucky, you need to coherently include the proper terms into your content in a natural way. By linking to previous pages or gaining backlinks from reputed websites, you stand more of a chance of climbing up the ranks.
These are some of the most important strategies you can use if you want to keep patients interested in your services!